The Boring Company's "Insane" hyperloop concept

Have you noticed anything about Elon Musk's ideas and the way they are presented? It seems that the word "insane" keeps showing up in their titles.

The following video is an example of that. It has that word in its title, then it shows why the idea isn't so insane after all.

The original idea was insane, because it was too difficult to pull off. This concept is much more modest, and already has a track record. Not exactly insane, ya'll. Anyway, here's the video. The hyperloop is just one part of the video, by the way.