It is a new beachhead for the initiation of space industrialization.
Judging from the comments to the post, there's a lot of doubt out there as to the value of the proposition. However, this is often true with respect to anything new and innovative. Clearly, there is a need for something to inspire us all, but the naysayers and doomsters will never be the ones to do that. If people throughout history had been listening to them all along, we would all still be living in trees and caves.